My previous work

UI & UX Design through to Industrial & Packaging Design



Founding and launching a tech company

Over the last year I've been working alongside my co-founders in the design, development and launch of Availo - a platform that helps studios and businesses hire the best freelance designers in London. We were funded by Seedcamp in June '16 before launching our Beta a few months later. Availo is is currently being used by companies such as Google, UsTwo, DesignStudio, IDEO who hire from our community of 250+ freelance designers.

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I lead interviews with 25+ freelancers in person, 50+ clients and surveyed over 300 designers to gain insight into the key issues both clients and freelancers face in the process of hiring a designer.



The initial research lead us to draw out key user flows before wireframing, Alpha testing then launching our full Beta. This Beta then allowed us to gain further insight before designing a full V1 release.



We used small design sprints to quickly build out the visual style of the platform and the Beta was designed in a matter of weeks. The full V1 release is currently development and will be release soon.


UI/UX Examples

Concepts, live briefs, client work

After moving from the world of Industrial Design and focussing my time on digital products, I've started to flesh out my portfolio with a growing number of digital designs. These vary from live briefs, freelance work and product concepts. More coming soon...



Leading the design at a startup

I joined PowaBand as the Design Lead where I headed up the industrial and digital design of the PowaBand eco-system for 6 months. Our focus was on creating a wearable product for kids that would encourage them to be more active and help parents become more aware of how children spend their time. We raised in excess of £1M Seed Funding and were part of an accelerator in San Francisco where I also worked alongside other startups.



Myself and our Design Researcher took a hands on approach to gaining user insight. We conducted 30+ face to face interviews with parents and kids across the USA and UK before using our findings to define the direction of the product.


Industrial Design

We worked with the team at Morrama (a hardware design studio I co-founded) to assist with the design and development of our physical product. The outcome was a simple wristband and a base station to sync and charge the device.


Digital Design

The PowaBand team also worked the overall appearance, functionality and design of the digital companion product. This was to enable both parents and children to track exercise and payment data on both mobile and tablet.


Africa Bike

Designing a bike for emerging marketings

This was an 8 month project with the key focus to gain an understanding in designing for emerging markets. The first prototype was taken to The Gambia, in west Africa, for a week to test the prototype with the end users whilst also doing ethnography research. The findings from this were then fed into developing the final design. The project is now continuing and is being adapted for use in Bangladesh.

Initial Prototype

Working with a charity allowed various interviews to be conducted with people who had lived and worked in The Gambia. The findings from these discussions were used to create a first prototype, an adapted frame using the correct components with the addition of a structural pannier rack. 


Due to a scholarship from the James Dyson Foundation I was able to take the first prototype to Africa for a week long test period. Working with the mechanics and conducting ethnography research gave great insight which will be used to develop the final proposal. 

Final Design

The final prototype was an iteration from the initial version. It includes a structural pannier rack to make it easier to carry heavy loads and another person, it works with components that can be purchased locally, and can be adapted by the user to suit their needs. 


SUP Wheels

Freelance Industrial Design

This was my final independent freelance project design project before I co-founded the design consultancy morrama. I was approached at new designers by a company looking to develop their own surfboard carrier, specifically for SUP boards. The aim of the project was to produce a compact, easy to carrier and stylish product that could be carried by hand or attached on to a bike. I created 2 prototypes and the product is currently in the final stages of development before going to market.


During the development process it became clear that the main material of the product would be fabric. Because of this we worked with a local fashion designer to help produce early prototypes and gain insight into material properties and technology.


Various processes were used to create and iterate prototypes. Many parts were 3D printed, however more traditional approaches such as lathe work and wood working were also used.


One of the main features was to allow the whole carrier to be extremely compact. This allows the user to carry the product but also lock it to the bike when they are using the surfboard. Further changes were made and the product will be launched early 2016.



Taking a simple product to market

This product started as a University project but later progressed into a future kickstarter campaign that will be launched soon. Investors and partners have been agreed, manufactures lined up in China and the design has been developed until production ready. The initial concept and later development was featured on Core77 and many other sites, and the feedback from readers was used as part of development. 


The main reason for pushing forward with the project was to gain understanding of developing a product for manufacture. This meant in depth stress analysis was done to iterate the overall shape, alongside injection moulding analysis to determine wall thickness and manufacturing injection points. 

Model Making

To assist with the rapid development of the overall shape cardboard was used to mock up models quickly. This allowed for changes to the overall structure and shape to be done on full scale,without the need for 3D printing or other complex and expensive methods. 


Once the final shape had been decided 3D printing techniques were used on varying scales to test the strength and function of the design. The image on the previous page depicts the full scale working 3D printed model which is fully manufacturing ready. 


McDonalds Packaging

A design concept for waste reduction

Developed as part of the Masters course in Packaging Design at TU Delft, the brief was to redesign the packaging of a product to reduce environmental impact through resource minimisation. The final design reduced the weight packaging from 50 grams to 28 grams whilst increasing usability through integrating all the food items into a single container. The concept was featured on The Verge and many other sites.


The brief was to redesign food packaging and it was quickly decided to focus on fast food packaging. The current solutions product large amounts of waste,
and don’t really suit the way people actually use them. Observations were done alongside sketching to ideate. 

Model Making

Cardboard was used to create quick mock ups to determine the function of the solution and create iterations of the net quickly and easily. The overall size of the packaging was reduced from the knowledge gained from doing this and allowed for simple user testing. 


Even though this was only a 2 week project, the final concepts were given to various people to see how they reacted to the design. Some changes still need to be made to the design, however considering the time constraints the solution was a vast improvement.