ZOE - A toy concept for Mothercare and Early Learning Centre

Our most recent university project was to design an educational toy that would help in the mental and physical growth of children from the age of 6 months to about 3 years. We only had a week from being given the brief to handing in our concept. The project was focussed more on idea creation that actually producing a design for a marketable product. I created the concept of ZOE - which recieved the runner up prize.


Rob Bye

Rob Bye, London, United Kingdom

Industrial design and a co-founder of morrama. He has worked at startups and top companies such seymourpowell.