October 27, 2013 Rob Bye Update Why I design. October 27, 2013 Rob Bye Update Recently one of my course leaders asked the year group, 'Why do you Design'. This is what I wrote. Making stuff, having ideas, researching problems and creating together is always a whole lot of fun. But to me the core of Design is to make a difference with a lasting impression. Rob Bye Rob Bye, London, United Kingdom Industrial design and a co-founder of morrama. He has worked at startups and top companies such seymourpowell.